Tag Archives: marketing effectiveness

Cutbacks Force Greater Marketing Accountability

Widespread budget cuts and demands to ‘do more with less’ have forced corporate marketers to step up their accountability and measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management Analytics (MMA) and the Association … Continue reading

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Small Business Marketing Challenges

Over half of small business owners say generating new customers is a challenge, yet nearly two-thirds do not use outside support for marketing assistance, according to a survey of US small businesses from the Yellow Pages Association (YPA).  It found that … Continue reading

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Ready-Fire-Aim: Why You Need a Marketing Plan

It’s an unfortunate fact that very few small businesses actually have a marketing plan. Instead they rely on their gut instincts when making decisions about marketing strategies and many times just do what everyone else seems to be doing. Then, … Continue reading

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