Tag Archives: lead scoring

Basic Principles of Good Lead Management

Many business owners believe that business growth requires increased marketing to generate more leads. Many times they already have enough leads but haven’t done a good job following up and nurturing them. In this challenging economy customers are doing more research and … Continue reading

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Lead Nurturing Tools for Higher-Quality Sales Leads

In today’s economy, it’s critical that all leads are followed-up appropriately, nurtured along until they are ready to buy, and then efficiently handed over to your sales team to close. According to the Sales Lead Management  Association (SLMA), 69% of  small businesses fail to qualify … Continue reading

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