Category Archives: Marketing

Growing Revenue Without Increasing Headcount

Conventional wisdom says that to grow a business means spending more on marketing (to generate more leads) and hiring more sales people (to close more deals). But what if we can increase revenues without hiring more people? What if we … Continue reading

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Cutbacks Force Greater Marketing Accountability

Widespread budget cuts and demands to ‘do more with less’ have forced corporate marketers to step up their accountability and measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management Analytics (MMA) and the Association … Continue reading

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This Ain’t Your Father’s Marketing Anymore

Marketing certainly has its roots in large and expensive campaigns intended to reach as many people as possible. This type of ‘mass marketing’ helped develop corporate branding (e.g. Coca-Cola, Campbell Soup, etc.) but was completely ‘product focused’ and treated all customers as if … Continue reading

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New B2B Marketing/Sales Trends

To survive this difficult business environment, businesses cannot continue doing what they’ve always done in the past. Marketing and sales are now being forced to ‘do more with less’ due to reduced staffing and budget cuts. Here are some of … Continue reading

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Marketing Your Business On Craigslist – Part 2

  To maintain the familiar look-and-feel of a local online ad network, CL takes great pains to limit overzealous posting by commercial marketers. One of the biggest challenges for business marketing is getting as many impressions as possible without being tagged as spam. Remember, … Continue reading

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Marketing Your Business On Craigslist – Part 1

Craigslist (CL) continues to be one of the best websites for online classifieds, with an amazing 12 billion page views per month! It’s available in over 550 cities (worldwide) and continues to be free for all services other than job … Continue reading

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Social Media for Small Business – FREE eBook

   When used properly, social media can be a great tool to help your business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the … Continue reading

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