Category Archives: Lead Management

Growing Revenue Without Increasing Headcount

Conventional wisdom says that to grow a business means spending more on marketing (to generate more leads) and hiring more sales people (to close more deals). But what if we can increase revenues without hiring more people? What if we … Continue reading

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Why Use Lead Management?

The average business capitalizes on only a small percentage of it’s leads each year – sometimes less than 10%. In addition, many businesses are not taking full advantage of the additional revenue possible from leads they may already have (e.g. from past customers, partners, etc)! Unless you’re using some type of lead management tool you are almost certainly not realizing all the sales revenue you should be! Continue reading

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4 Types of Lead Management Campaigns

Lead Management is an exciting new area that allows you to get the most revenue out of your hard-earned marketing leads. It is based on a series of customized  ‘touches’ (email, letters, etc) that educate and inform your leads so when they have a buying … Continue reading

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Basic Principles of Good Lead Management

Many business owners believe that business growth requires increased marketing to generate more leads. Many times they already have enough leads but haven’t done a good job following up and nurturing them. In this challenging economy customers are doing more research and … Continue reading

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Lead Nurturing Tools for Higher-Quality Sales Leads

In today’s economy, it’s critical that all leads are followed-up appropriately, nurtured along until they are ready to buy, and then efficiently handed over to your sales team to close. According to the Sales Lead Management  Association (SLMA), 69% of  small businesses fail to qualify … Continue reading

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The Five Sentence Email

When you send email, you most definitely want it to be read! With everyone’s inboxes bulging at the seams with unwanted come-ons you face an awful lot of competition in your recipient’s inbox for their attention. Getting read is no small feat,  getting your … Continue reading

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