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	<title>SPM Solutions</title>
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	<description>Marketing Automation and Lead Management</description>
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		<title>SPM Solutions</title>
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		<title>Growing Revenue Without Increasing Headcount</title>
		<link>http://spmsolutions.wordpress.com/2011/03/07/growing-revenue-without-increasing-headcount/</link>
		<comments>http://spmsolutions.wordpress.com/2011/03/07/growing-revenue-without-increasing-headcount/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 19:53:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Sales 2.0]]></category>
		<category><![CDATA[sales process]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=1220</guid>
		<description><![CDATA[Conventional wisdom says that to grow a business means spending more on marketing (to generate more leads) and hiring more sales people (to close more deals). But what if we can increase revenues without hiring more people? What if we can help your current sales team sell more by off-loading their &#8216;non-selling&#8217; tasks? In this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=1220&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why Use Lead Management?</title>
		<link>http://spmsolutions.wordpress.com/2010/09/20/why-use-lead-management/</link>
		<comments>http://spmsolutions.wordpress.com/2010/09/20/why-use-lead-management/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 17:55:48 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[LeadMaster]]></category>
		<category><![CDATA[sales automation]]></category>
		<category><![CDATA[sales leads]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=1132</guid>
		<description><![CDATA[The average business capitalizes on only a small percentage of it's leads each year - sometimes less than 10%. In addition, many businesses are not taking full advantage of the additional revenue possible from leads they may already have (e.g. from past customers, partners, etc)!  Unless you're using some type of lead management tool you are almost certainly not realizing all the sales revenue you should be! <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=1132&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>4 Types of Lead Management Campaigns</title>
		<link>http://spmsolutions.wordpress.com/2010/04/26/4-types-of-lead-management-campaigns/</link>
		<comments>http://spmsolutions.wordpress.com/2010/04/26/4-types-of-lead-management-campaigns/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 21:42:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[buying cycle]]></category>
		<category><![CDATA[lead acquisition]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing campaign]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=1107</guid>
		<description><![CDATA[Lead Management is an exciting new area that allows you to get the most revenue out of your hard-earned marketing leads. It is based on a series of customized  &#8217;touches&#8217; (email, letters, etc) that educate and inform your leads so when they have a buying opportunity they (ideally) contact you! This eliminates the wasted time calling on leads who might [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=1107&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Building Your Sales Process</title>
		<link>http://spmsolutions.wordpress.com/2010/03/08/building-your-sales-process/</link>
		<comments>http://spmsolutions.wordpress.com/2010/03/08/building-your-sales-process/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:48:41 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales forecasting]]></category>
		<category><![CDATA[sales management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[selling strategy]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=1084</guid>
		<description><![CDATA[At some point even the most seasoned sales managers realize the need to write down how to sell properly. Perhaps they just can&#8217;t get their new sales people to come up to speed fast enough or (more commonly) they&#8217;re tired of putting together monthly forecasts that have very little credibility behind them. Having a documented sales process that works for your company is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=1084&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">spmsolutions</media:title>
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		<title>Just What Is SALES 2.0?</title>
		<link>http://spmsolutions.wordpress.com/2010/01/24/just-what-is-sales-2-0/</link>
		<comments>http://spmsolutions.wordpress.com/2010/01/24/just-what-is-sales-2-0/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 21:55:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[Sales 2.0]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=1041</guid>
		<description><![CDATA[Sales 2.0 is all about breaking down the walls between marketing and sales. It is about using customer-focused methodologies along with product-enhancing technology. It&#8217;s about working with customers who are more informed than ever and turned off by old-school selling.    Still a little fuzzy? Maybe it&#8217;s easier to explain it relative to Sales 1.0 In Sales 1.0 marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=1041&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spmsolutions.wordpress.com/2010/01/24/just-what-is-sales-2-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">spmsolutions</media:title>
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		<title>Basic Principles of Good Lead Management</title>
		<link>http://spmsolutions.wordpress.com/2009/12/21/basic-principles-of-good-lead-management/</link>
		<comments>http://spmsolutions.wordpress.com/2009/12/21/basic-principles-of-good-lead-management/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:23:47 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[drip marketing]]></category>
		<category><![CDATA[keep in touch]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[lead follow-up]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[suspect]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=1004</guid>
		<description><![CDATA[Many business owners believe that business growth requires increased marketing to generate more leads. Many times they already have enough leads but haven&#8217;t done a good job following up and nurturing them. In this challenging economy customers are doing more research and delaying their purchases which leads to longer sales cycles.  Remember, customers buy from you on their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=1004&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Lead Nurturing Tools for Higher-Quality Sales Leads</title>
		<link>http://spmsolutions.wordpress.com/2009/11/30/lead-nurturing-tools-for-higher-quality-sales-leads/</link>
		<comments>http://spmsolutions.wordpress.com/2009/11/30/lead-nurturing-tools-for-higher-quality-sales-leads/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 21:06:54 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[sales leads]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=932</guid>
		<description><![CDATA[In today&#8217;s economy, it&#8217;s critical that all leads are followed-up appropriately, nurtured along until they are ready to buy, and then efficiently handed over to your sales team to close. According to the Sales Lead Management  Association (SLMA), 69% of  small businesses fail to qualify leads before giving them to their salespeople which certainly seems to explain the common sales persons complaint about poor [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=932&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spmsolutions.wordpress.com/2009/11/30/lead-nurturing-tools-for-higher-quality-sales-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nurturing</media:title>
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		<title>Cutbacks Force Greater Marketing Accountability</title>
		<link>http://spmsolutions.wordpress.com/2009/09/30/cutbacks-force-greater-marketing-accountability/</link>
		<comments>http://spmsolutions.wordpress.com/2009/09/30/cutbacks-force-greater-marketing-accountability/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 19:16:18 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[budget cuts]]></category>
		<category><![CDATA[marketing accountability]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[marketing ROI]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=888</guid>
		<description><![CDATA[Widespread budget cuts and demands to &#8216;do more with less&#8217; have forced corporate marketers to step up their accountability and measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management Analytics (MMA) and the Association of National Advertisers (ANA). The study also found that cost-saving measures are causing marketers to shift [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=888&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spmsolutions.wordpress.com/2009/09/30/cutbacks-force-greater-marketing-accountability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>The Five Sentence Email</title>
		<link>http://spmsolutions.wordpress.com/2009/09/18/the-five-sentence-email/</link>
		<comments>http://spmsolutions.wordpress.com/2009/09/18/the-five-sentence-email/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:26:49 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[effective email]]></category>
		<category><![CDATA[email inbox]]></category>
		<category><![CDATA[email results]]></category>
		<category><![CDATA[email writing]]></category>
		<category><![CDATA[short email]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=894</guid>
		<description><![CDATA[When you send email, you most definitely want it to be read! With everyone’s inboxes bulging at the seams with unwanted come-ons you face an awful lot of competition in your recipient’s inbox for their attention. Getting read is no small feat,  getting your reader to take action even a greater accomplishment. Lets face it &#8211; E-mail that takes too [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=894&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Collecting Web Leads</title>
		<link>http://spmsolutions.wordpress.com/2009/07/18/collecting-web-leads/</link>
		<comments>http://spmsolutions.wordpress.com/2009/07/18/collecting-web-leads/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 01:39:18 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Website and Internet]]></category>
		<category><![CDATA[contact management]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[opt in]]></category>
		<category><![CDATA[web form]]></category>
		<category><![CDATA[web leads]]></category>
		<category><![CDATA[web to leads]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=833</guid>
		<description><![CDATA[Once you start getting visitors to your website, then it&#8217;s time to concentrate on capturing their contact information so you can market to them. There are many ways to set up simple web forms to capture this information depending on how technical you are or how much you want to pay a 3rd party solution. Remember these [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&amp;blog=4615364&amp;post=833&amp;subd=spmsolutions&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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