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	<title>SPM Business Solutions</title>
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		<title>Cutbacks Force Greater Marketing Accountability</title>
		<link>http://spmsolutions.wordpress.com/2009/09/30/cutbacks-force-greater-marketing-accountability/</link>
		<comments>http://spmsolutions.wordpress.com/2009/09/30/cutbacks-force-greater-marketing-accountability/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 19:16:18 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Small Business]]></category>
		<category><![CDATA[budget cuts]]></category>
		<category><![CDATA[marketing accountability]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[marketing ROI]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=888</guid>
		<description><![CDATA[Widespread budget cuts and demands to &#8216;do more with less&#8217; have forced corporate marketers to step up their accountability and measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management Analytics (MMA) and the Association of National Advertisers (ANA).
The study also found that cost-saving measures are causing marketers to shift campaigns [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=888&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<title>The Five Sentence Email</title>
		<link>http://spmsolutions.wordpress.com/2009/09/18/the-five-sentence-email/</link>
		<comments>http://spmsolutions.wordpress.com/2009/09/18/the-five-sentence-email/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:26:49 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[effective email]]></category>
		<category><![CDATA[email inbox]]></category>
		<category><![CDATA[email results]]></category>
		<category><![CDATA[email writing]]></category>
		<category><![CDATA[short email]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=894</guid>
		<description><![CDATA[When you send email, you most definitely want it to be read! With everyone’s inboxes bulging at the seams with unwanted come-ons you face an awful lot of competition in your recipient’s inbox for their attention. Getting read is no small feat,  getting your reader to take action even a greater accomplishment. Lets face it &#8211; E-mail that takes too [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=894&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<title>Grow and Protect Your Small Business</title>
		<link>http://spmsolutions.wordpress.com/2009/09/14/grow-and-protect-your-small-business/</link>
		<comments>http://spmsolutions.wordpress.com/2009/09/14/grow-and-protect-your-small-business/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:47:50 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[Other Small Business]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business resources]]></category>
		<category><![CDATA[GoSmallBiz]]></category>
		<category><![CDATA[Pre-Paid Legal]]></category>
		<category><![CDATA[small business attorney]]></category>
		<category><![CDATA[small business consulting]]></category>
		<category><![CDATA[small business lawyer]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=857</guid>
		<description><![CDATA[Most small business owners cherish good advice but few know where to get it at a fair and reasonable price from someone they can trust. This is especially of concern to micro-business &#8211; i.e. solopreneurs or home-based businesses. Many tend to be &#8216;do-it-yourselfers&#8217; who are forced to spend hours, rather than dollars, to grow and develop their businesses.
Recently, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=857&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<title>Collecting Web Leads</title>
		<link>http://spmsolutions.wordpress.com/2009/07/18/collecting-web-leads/</link>
		<comments>http://spmsolutions.wordpress.com/2009/07/18/collecting-web-leads/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 01:39:18 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website and Internet]]></category>
		<category><![CDATA[contact management]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[opt in]]></category>
		<category><![CDATA[web form]]></category>
		<category><![CDATA[web leads]]></category>
		<category><![CDATA[web to leads]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=833</guid>
		<description><![CDATA[
Once you start getting visitors to your website, then it&#8217;s time to concentrate on capturing their contact information so you can market to them. There are many ways to set up simple web forms to capture this information depending on how technical you are or how much you want to pay a 3rd party solution.
Remember these basics. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=833&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>This Ain&#8217;t Your Father&#8217;s Marketing Anymore</title>
		<link>http://spmsolutions.wordpress.com/2009/06/30/the-evolution-of-marketing/</link>
		<comments>http://spmsolutions.wordpress.com/2009/06/30/the-evolution-of-marketing/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:24:57 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[location marketing]]></category>
		<category><![CDATA[marketing evolution]]></category>
		<category><![CDATA[mass marketing]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=757</guid>
		<description><![CDATA[
Marketing certainly has its roots in large and expensive campaigns intended to reach as many people as possible. This type of &#8216;mass marketing&#8217; helped develop corporate branding (e.g. Coca-Cola, Campbell Soup, etc.) but was completely &#8216;product focused&#8217; and treated all customers as if they had the same needs and buying preferences. Compare this to what the direct marketing folks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=757&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>When Does a CRM Lead Become a Contact?</title>
		<link>http://spmsolutions.wordpress.com/2009/06/11/when-does-a-crm-lead-become-a-contact/</link>
		<comments>http://spmsolutions.wordpress.com/2009/06/11/when-does-a-crm-lead-become-a-contact/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 22:39:03 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[account]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[SFA]]></category>
		<category><![CDATA[SFDC]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=735</guid>
		<description><![CDATA[When implementing a CRM (customer relationship management) system, many business owners struggle to understand how standard definitions relate to their specific business processes. CRM software solutions (Salesforce.com, ACT, etc) typically use terms like lead, contact, account, opportunity, etc. which may or may not clearly apply to your business vocabulary. Usually it&#8217;s best to first understand how these terms are generally defined and then decide [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=735&subd=spmsolutions&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://spmsolutions.wordpress.com/2009/06/11/when-does-a-crm-lead-become-a-contact/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Why Your Business Needs a CRM Database</title>
		<link>http://spmsolutions.wordpress.com/2009/05/27/why-your-business-needs-a-crm-database/</link>
		<comments>http://spmsolutions.wordpress.com/2009/05/27/why-your-business-needs-a-crm-database/#comments</comments>
		<pubDate>Thu, 28 May 2009 05:56:28 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[SFA]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=682</guid>
		<description><![CDATA[
One of the many challenges facing small businesses is keeping track of their customers, prospects, and vendors.  In this economy, customers are  spending less and taking longer to make buying decisions. Today&#8217;s CRM solutions allow you to keep track of  all your critical relationships, especially your sales leads, ensuring you get maximum sales revenue.
Many businesses also find themselves unable to grow solely by referrals alone.  Some are now marketing for the first [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=682&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>New B2B Marketing/Sales Trends</title>
		<link>http://spmsolutions.wordpress.com/2009/05/08/b2b-marketing-and-sales-trends/</link>
		<comments>http://spmsolutions.wordpress.com/2009/05/08/b2b-marketing-and-sales-trends/#comments</comments>
		<pubDate>Fri, 08 May 2009 21:51:51 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[Sales 2.0]]></category>
		<category><![CDATA[sales force automation]]></category>
		<category><![CDATA[SFA]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=635</guid>
		<description><![CDATA[To survive this difficult business environment, businesses cannot continue doing what they’ve always done in the past. Marketing and sales are now being forced to ‘do more with less’ due to reduced staffing and budget cuts. Here are some of the trends I’ve noticed in the B2B marketing and sales world &#8230;

There is an increased [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=635&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<title>Marketing Your Business On Craigslist &#8211; Part 2</title>
		<link>http://spmsolutions.wordpress.com/2009/03/30/marketing-your-business-on-craigslist-part-2/</link>
		<comments>http://spmsolutions.wordpress.com/2009/03/30/marketing-your-business-on-craigslist-part-2/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 06:21:35 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Small Business]]></category>
		<category><![CDATA[craigslist]]></category>
		<category><![CDATA[free advertising]]></category>
		<category><![CDATA[small business advertising]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=611</guid>
		<description><![CDATA[ 
To maintain the familiar look-and-feel of a local online ad network, CL takes great pains to limit overzealous posting by commercial marketers. One of the biggest challenges for business marketing is getting as many impressions as possible without being tagged as spam. Remember, you&#8217;ll get the most response from your ad by having a good quality ad and by posting it as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=611&subd=spmsolutions&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Dental Economics Levin Group 2008 Practice Survey</title>
		<link>http://spmsolutions.wordpress.com/2009/02/16/dental-economics-levin-group-2008-practice-survey/</link>
		<comments>http://spmsolutions.wordpress.com/2009/02/16/dental-economics-levin-group-2008-practice-survey/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 03:23:54 +0000</pubDate>
		<dc:creator>spmsolutions</dc:creator>
				<category><![CDATA[Dentist]]></category>
		<category><![CDATA[dental economics]]></category>
		<category><![CDATA[dental practice]]></category>
		<category><![CDATA[dentistry]]></category>
		<category><![CDATA[levin group]]></category>
		<category><![CDATA[practice survey]]></category>

		<guid isPermaLink="false">http://spmsolutions.wordpress.com/?p=583</guid>
		<description><![CDATA[
Dental Economics and the Levin Group recently released their 2008 annual practice survey at a very critical time. Certainly dentists cannot be immune to the overall economic challenges that other small business owners are facing. Now we have some data to analyze and start to work on what to do to minimize it&#8217;s effects. The data also serves a a great benchmark [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spmsolutions.wordpress.com&blog=4615364&post=583&subd=spmsolutions&ref=&feed=1" />]]></description>
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